Event Planning Guide
The Charleston Area Sports Commission is the region’s central sports development agency, providing assistance and support services to local and out-of-town event organizers. With the support of local municipalities, businesses and associations, the CASC has taken on a number of roles within the local sports community. After building an impressive “portfolio” over the last decade, it has established itself as an event planner, a local organizing committee (LOC), a professional researcher, a sports publicist, a local/national media contact and a sports event recruiter. The CASC is a one-stop “referral” shop for all event organizers to successfully stage any type of sports event, whether it is a first time, homegrown competition or world-class, highly competitive-bid event. The ultimate goal is to ensure each event is a financial success for its beneficiaries and an economic success for the Charleston community.
As a one-stop,
“referral” shop, we work with all sports events,
whether it is a first time, homegrown competition or a
world-class, highly competitive-bid event. The ultimate
goal is to ensure each event is a financial success for
its beneficiaries and
economic success for the Charleston community. Below is a
list of the services provided to an sports event organizer, owner or
Phase 1: ASSESSMENT or BID PROPOSAL ASSISTANCE
-A prospective event to host in the Charleston area.
-Feasibility assessment and consultation for hosting a new event
including venue, city, event dates, local resources, etc.
-Referrals to special interest groups, associations, businesses and
key community leaders for assistance.
-Coordinate site inspections and familiarization tours.
-Confidential hotel inquiries and distribution of sales leads.
-Bid proposal materials: e.g. photos, videos, travel accolades.
Phase 2: EVENT PLANNING ASSISTANCE
-Events already secured for the Charleston area.
-Distribution of sales leads to area hotels and service leads to
qualified attractions, restaurants, etc.
-Press releases to local and regional media list.
-‘Seal of Approval’ vendor and service listing.
-Area maps, graphics, editorial content for promo materials.
-Press announcements and event listings on websites, calendars.
Phase 3: EVENT EXECUTION ASSISTANCE
-Staging an event in the Charleston area.
-Guides, flyers, coupons, etc. for sports travel groups / visitors.
-Sample tour itineraries for a variety of special-interest themes.
-Estimated Economic Impact (EEI) Profile
-Visitor Excerpt Survey samples
-Post-Event Report form
The Charleston Area Sports Commission is willing to entertain other requests
that may be unique to an event. Many event organizers have recognized
the value of developing a partnership and include the CASC as an in-kind
sponsor. This mutually beneficial relationship helps maximize marketing and
promotional efforts for both the event organizer and the Sports Commission.
For any questions, please contact Kathleen
Cartland, Executive Director, Charleston Area Sports Commission, Inc. at (843) 805-3030 or firstname.lastname@example.org